Cheap Advertising
A form of cheap advertising was dominant in politics this week. John McCain (aka John Big McOil, John McBush) is using the technique of creating ridiculous ads to make news. His campaign is already a schoolyard disgrace (as an AZ resident, I voted for him when we played the now obviously "strike-a-pose," maverick role) so why not go all the way. And incredibly, the news is falling for it. He doesn't have to spend money on ad buys because the news networks run the ad over and over as they talk about it. One ad was only bought 5 times in the entire country while MSNBC showed it more times than that just during one show like Hardball. And then through Race for the White House, Countdown and the Verdict. So for less than $200,000 the McCain camp gets millions in advertising. They've done it for two weeks now. They play the pathetic old man ads over and over again while Obama uses real ads that don't get played.It has been done by private companies and corporations for years. Create a controversy and let the free advertising roll. It's a great technique but it shouldn't be used with national politics because it is so important.
How to stop it? Well, the news should only play and mention real ads. That is, they should have at least a million dollar ad buy in totality. If they are going to give away free advertising to YouTube quality crap from McCain, they should at least qualify it.
posted by - A @ 9:03 AM
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